By Geoffrey Mbosero | @geombos As the preparation for the 2019/2020 English Premier League season kick into gear, Arsenal have claimed an early victory, stealing a match on a number of their rivals including Manchester United, Tottenham Hotspurs, and Chelsea (who are unable to sign because of the ban), to land a massively talented talent …
Image by Wikipedia By Geoffrey Mbosero | Mboserogeoffrey@gmail.com Restraining hawkers at designated and restricted silos, whether within the Nairobi CBD or in the outskirts of the city is yesterday’s non-solution Across the world, businesses and governance units are bracing for disruption emanating from technological change and rapid innovation. The planning and strategizing among these entities …
Most businesses take a shot in the dark with their social media engagement. Consistently, brands complain about their inability to affect online users. The fragmented nature of the online community means businesses will require a multi-faceted approach to blend these disparate groups to bring them under their brand influence. The biggest challenge is often the …
Continue reading How to Solve Social Media Engagement Pain Points for Small Businesses
A Case for Why Regulators and Policy Makers Must not Throw the Baby Out with the Bathwater
Influencer marketing offers brands a flexible and direct approach to pitching their services and products to the market through sub-brands or personalities that have a close relationship with their online community. Businesses leverage the trust and authority that an influencer has built over time and turn it into marketing value. However, success in influencer marketing …
Continue reading How to Align Business Targets with Influencer Marketing’s Content Strategies
The advent of citizen media has caused fundamental transformations of the media landscape throughout the world. It has profoundly changed the ways and processes applied when producing or consuming information in society. Firstly, the media has become increasingly democratized. This means that it is open to many people who can produce information and share them …
Continue reading To what extent has traditional news been transformed by citizen journalism?
The portrayal of the youth in the news media indicates that they are jocks, nerds, and perfect guys, and beauty queens, rebels, drinking, doing drugs, and having huge parties. In many cases, the magazines, films, or television portray the youth as being perfect, living in unrealistic situations, or living in a “cool” manner. The news …
Continue reading To what extent does the representation of youth in news reproduce stereotypes?
By Geoffrey Mbosero It feels eerily familiar, an almost nostalgic feeling, every time I tune into the news and listen to this politician advocating for a change of the constitution, and that politician dismissing these calls as just selfish blubber. As a people, over 50 million of us, we will not always agree. As a …
Continue reading Why Talk of a Referendum is a Chance for Kenya to Come of Age
By Geoffrey Mbosero Introduction The biggest underlying cause of poverty around the world is the lack of opportunity for upward social mobility. Opportunities such as access to education and employment are the core pillars on which creation of wealth rests. Without these basic aspects, large swathes of people in developed and developing countries have faced …
In recent decades, the workplace has undergone tremendous evolution. The economic structure, demand and supply dynamics, and the skills required for employment and survival in the modern world have also changed remarkably. A combination of all these factors means that a college education is significantly necessary today than it was 50 years ago. However, recent …
Continue reading Whether or Not College Should be Made Free of Tuition to all Students
The Campus Diaries 